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Barbasol is A Con Man

This might be TMI, but...
Do you get upset while reading in the shower?

I do.

I'm a ravenous reader so I read just about everything, including the ingredients on Fruit-by-the-Foot, the bland recycled mazes on the back of Cereal-boxes, and--yes--the labels on hygiene products.

Barbasol's label really bothers me.

"DESIGNED SPECIFICALLY FOR EVERY MAN" ....

Um, hello?! Do you know what "specifically" even means, Barbasol?  Do you understand that you can't design something specific if it's going to apply to everyone? Pick an audience, pal. Pick a consumer. It can even be every man if you want it to be, but it can't be designed "specifically" if it's made for billions.

You know what else gets me a little sherangry (shower-reading-angry)? Fancy body butters, washes, lotions, etc. If you ever read the fine print at the top of the rear-facing label, there's ALMOST ALWAYS an elaborate piece of prose. It relates how the makers of this shampoo hiked the Moroccan hills, were tutored in yoga by a monkey, and shown the secret hoards of Argan trees in the oasis known only to the animal kingdom. They mixed it with a splash of vanilla from the purest Mexican vanilla beans and enhanced it with a bionic power foam developed in underground laboratories in Siberia that will destroy any impurities that may have befallen your hair in the past 48 hours...

Ok that was totes an exaggeration. But you see what I'm getting at? It bothers me that so many companies have to aggrandize their product to make it seem like a miracle poultice. It would be terribly refreshing experience to see a label read, "Peterson's Vanilla-Scented Shampoo. Developed by a talented intern, tested in a lab in Iowa, leaves 8 out of 10 heads of hair pretty well clean. We gave it our best shot, we hope you like it."

Authenticity and honesty are becoming lost virtues in our society, and I just hope and pray that you and I don't succumb to it or become producers of it. No matter who tells you that "it's jut how business works nowadays," don't believe them, folks. Honesty is the best policy. God hasn't given any exceptions to that, nor should we. Let's be critical thinkers, critical readers, and critical consumers.

And let's do our best not to get sharangry too often.



<3 Mikayla

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